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Why websites are becoming mobile responsive

In 2015, Google announced that more customers were accessing their website via mobile than computer for the first time ever. Because of this, they decided to start making their website mobile responsive to provide users with the highest quality experience, regardless of device.

 

What’s a mobile responsive website?

A mobile responsive website isn’t the same as a mobile friendly website.

If a website is mobile friendly, it can be accessed via mobile but the layout doesn’t change. This means that text is hard to read without zooming, horizontal scrolling is required in order to see all content and their is a lack of accuracy when tapping a link. Due to this, navigating the website is trickier and the customer has a more negative experience than if they accessed the site via computer.

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So, what are the benefits of mobile responsive design?

The main benefit is that any user that enters your website will still have the best experience possible no matter the device they have chosen to access your sight on. Your website will change according to size of device, making sure that nothing will cause the user to have a less satisfying experience and increasing the likelihood of not losing business that could be created via a smart phone.

Plus, it will show up first in searches as Google mobile first indexing came into affect in July. The index makes mobile content show up first in searches, even if you are using the search engine via a computer. Google currently has 67% of the market share so adapting your website in order to raise your position on their searches can be an easy way to increase your website traffic.

Finally, it allows you to optimise your content and decide which parts are the most important; refining the information to the essential pieces.

 

Can having a website that’s mobile responsive increase sales?

Yes! In 2017, almost 59% of eCommerce sales occurred via mobile according to e.Marketer retail figures, showing that the amount of customers wanted to purchase your products or services via mobile will be more than via desktop. Plus, according to a Google study, 52% of people say they’re less likely to re-engage with a brand following a bad mobile experience. Having a mobile responsive website reduces the risk of a customer facing an issue that they wouldn’t have faced on a desktop and reducing the likelihood of a negative experience.

 

How can you make your website mobile responsive?

Most templates already have this feature installed so many websites don’t need much tweaking. If not, there are many things you can do in order to improve the mobile experience of your website:

  • Show only essential information to reduce the waste of space
  • Use large buttons rather than links
  • Adjust titles to fit a smaller screen
  • Videos should only start playing when screen is turned horizontal
  • Get rid of Adobe Flash
  • Only use flexible images so loading remains fast
  • Use adaptable columns of text so they can stack vertically on a phone
  • Make sure text is easy to read without zooming

 

So, changing your website to be mobile responsive will allow you to maintain the high quality experience for your customers no matter the device as well as increase sales and keep up with the growing trends. Why not check if you can do anything to help your website become more mobile responsive?